ROI calculator
Estimate the time cost of manual news monitoring.
Use the BetterNewsBrief® ROI calculator to estimate how much analyst time goes into daily Google News searches, review, and briefing preparation.
What the calculator is for
The calculator is designed for PR agencies and comms teams that run recurring searches across clients, workstreams, competitors, executives, issues, or reputation topics.
- Estimate search and review volume across clients or workstreams.
- Translate manual monitoring time into labor value.
- Spot when a spreadsheet or alert workflow has become an operating cost.
What to measure
Start with the number of clients or workstreams, queries per client, searches per day, minutes spent per search, and the hourly value of the person doing the monitoring work.
Compare the workflow behind the numbers
The calculator is most useful when it is tied to the recurring workflow that creates the cost.