Resources

Practical guides for PR teams fixing manual monitoring workflows.

Practical pages for replacing scattered alerts, query spreadsheets, manual daily briefs, slow coverage reports, and stakeholder updates that still depend on copy-and-paste work.

Spreadsheet alternative

Stop using Google Sheets to run PR monitoring queries

Google Sheets is fine for planning. It is a costly way to run recurring monitoring because every keyword still sends an analyst back to Google News. If your team pays for Cision, Muck Rack, Meltwater, or another PR platform and still keeps a query spreadsheet, BetterNewsBrief is the missing workflow layer.

Coverage reporting

How to create client-ready coverage reports faster

Coverage reports slow down when teams start from a pile of links. The fastest reporting workflows begin with organized monitoring, source prioritization, and a clear review path.

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